Project Overview
This brand identity project aimed to create a visually distinctive and culturally authentic presence that reflects the rich flavours of Pakistani cuisine. The goal was to develop a brand that feels both traditional and modern, appealing to home cooks of all skill levels. Deliverables included a refined visual identity, packaging design, and social media assets that highlight the convenience and authenticity of the product range.
The final brand identity balances heritage and contemporary appeal, ensuring Abida’s Spice Craft stands out in a competitive market. Vibrant colours were used to reflect the bold flavours of Pakistani cuisine, adding energy and warmth to the packaging and visuals. The social media assets and packaging design effectively communicate the brand’s authenticity and ease of use, making it more accessible to home cooks looking to create traditional flavours with confidence.
