Project Overview
Colour Earth wanted to transform their brand into a visually distinct masterpiece, making them stand out in the saturated women's fashion industry. I was tasked with designing a visual identity and various branded assets, both for print and digital.
The identity developed embodies the harmonious balance between vibrant youthfulness and timeless elegance. It emphasises a powerful contrast, centring on a style deeply rooted in nature and portraying unwavering confidence and boldness. This approach accentuates the brand's commitment to sustainability and ethics while exuding an unmistakable sense of assurance and strength.
Ensuring the accurate and consistent portrayal of the brand identity across print mediums was crucial; however, it was equally important to consider the consumption of printing ink without compromising the brand’s visual impact. This entailed careful consideration of design elements, such as line weights, shading techniques, and colour choices. As a result, the brand could effectively convey its message while also being mindful of environmental sustainability and printing costs.
